The Schedule

* Thanks to our breakout stream sponsor, Social Media Group.

Social Media in the Trenches | Luxury Brands and Digital Marketing | Life in a Post-Desktop World

Located in Room 200BC.

Session Descriptions

Keynote Conversations with

Joe Fernandez, Klout

Greg Hounslow, WestJet

Panel Talks with

Is there Room for New Players within Social Networking?

How is the social networking landscape changing? What impact will Google+ have on Facebook and the overall ecosystem? What do you need to know and do? A discussion with Steve Rubel and Dave Kerpen about the evolving landscape.

Search Beyond the Little Square Box

With the growth of social media and the real-time Web, how is searching changing and where is it going? What’s the impact on search engine optimization and search engine marketing?

Data Here, There and Everywhere. Analyzing and Leveraging Big Data

How can you measure, analyze and leverage the growing mountain of data to make smarter strategic and tactical decisions? How do you determine the most relevant metrics, and what are the best approaches and tools to use?

Gaining Wisdom, Insight and Intelligence from Social Media Monitoring

Monitoring has become an integral part of the social media landscape. The challenge facing many companies is figuring out what the data means and what to do with it so they can make smart strategic and tactical decisions. This panel looks at pulling intelligence and insight from social media after it has been monitored and filtered.

Luxury Brands and Digital Marketing

A growing number of luxury brands are using digital marketing and social media to reach and engage with consumers. How are their approaches, efforts and campaigns different than non-luxury brands? Is the use of digital marketing hurting or helping luxury brands?

Life in a Post-Desktop World

In a world in which the PC is surely but slowly fading into the background, what does the emergence of mobile computing meant to marketers when it comes to reaching consumers and driving sales?

Social Media in the Trenches

For all the talk about best practices and tools, the best advice about using social media comes from companies and people on the front lines who can provide real-world insight into how to leverage social media to drive awareness, customer service and sales.

The Value and Role of Content Marketing

It seems like the old adage that ”Content is King” is alive and well as more companies recognize that providing existing and potential customers with a steady flow of content (blog posts, videos, whitepapers, case studies, podcasts, photos) is a great way to drive engagement, loyalty and stickiness.

Seven Unique Content Strategies to Brand Your Company and Make You the Voice of Your Industry

Let’s face it, most business blogs are boring. And frankly, they’re just not telling shoppers and consumers what they really want to hear. In this session, Marcus Sheridan will not only show seven powerful ways by which businesses will gain huge SEO and branding visits through content, but he’ll also take the audience to the ‘next level’ of understanding how consumers think, feel, and the things they truly want to be reading about.

The Socials

Pre-mm11 Cocktails | November 14 | 7 PM – 10 PM

Location:

The Drake Hotel Toronto, 1150 Queen Street West, Toronto, ON M6J1J3

Click Here for directions

mm11 After-Party | November 15 | 5 PM – 7 PM

Location:

Allstream Centre, Lounge D

105 Princes’ Boulevard, Toronto, ON M6K3C3

Click Here for directions