Ivan Askwith is Director of Strategy at Big Spaceship, an award-winning creative agency based in Brooklyn, NY. As the head of the strategic practice, Ivan works to help clients navigate the digital landscape and understand emerging behaviors. Building upon his time as a media analyst in MIT’s Convergence Culture Consortium, Ivan specializes in generating deep cross-platform audience engagement and helping brands build meaningful, relevant relationships with consumers and fans. Recent projects include work for NBC, Sony Pictures, A&E, HBO, EPIX, Second Life, Skittles & GE.
Ivan holds a Master’s degree from MIT’s Program in Comparative Media Studies, where his work focused on modern television’s increasing emphasis on transmedia narrative in creating and sustaining audience engagement. In addition, Ivan has published chapters on audience behavior and franchise development in several books and encyclopedias. He is a frequent speaker and lecturer on digital strategy, transmedia engagement and online communities at both academic and business conferences, and an occasional contributor to magazines like Slate and Salon.
Ivan Askwith
Big Spaceship
Ivan Askwith is Director of Strategy at Big Spaceship, an award-winning creative agency based in Brooklyn, NY. As the head of the strategic practice, Ivan works to help clients navigate the digital landscape and understand emerging behaviors. Building upon his time as a media analyst in MIT’s Convergence Culture Consortium, Ivan specializes in generating deep cross-platform audience engagement and helping brands build meaningful, relevant relationships with consumers and fans. Recent projects include work for NBC, Sony Pictures, A&E, HBO, EPIX, Second Life, Skittles & GE.
Ivan holds a Master’s degree from MIT’s Program in Comparative Media Studies, where his work focused on modern television’s increasing emphasis on transmedia narrative in creating and sustaining audience engagement. In addition, Ivan has published chapters on audience behavior and franchise development in several books and encyclopedias. He is a frequent speaker and lecturer on digital strategy, transmedia engagement and online communities at both academic and business conferences, and an occasional contributor to magazines like Slate and Salon.